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Home/ Service/ Meta Ads
Paid Social

Meta Ads That
Actually Scale

Full-funnel Meta & Instagram campaigns built to scale D2C brands and generate leads — not vanity metrics. I've run Meta Ads for Clovia, Bombay Savings, Myntra and delivered 30%+ ROI in month one.

🚀 Start Meta Ads →
View Case Studies
30%+ ROI in Month 1
₹12K Starting Budget
5+ Brands Scaled
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Meta Ads Intro Video

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📣 Meta Ads
Results-driven
30%+ ROI ↑
What & Why

What Meta Ads Can Do
For Your Business

Meta Ads puts your business in front of people who are already searching for what you offer — at the exact moment they're ready to buy.

🎯
Intent-Based Targeting
Reach people who are actively searching for your product or service — not just scrolling. Higher intent = higher conversion rate.
🛒
E-commerce & Shopping Ads
Product listing ads that show your items with images and prices directly in Google search — perfect for online stores.
📍
Local Service Businesses
Clinics, salons, coaching, real estate, restaurants — dominate local search and get calls and directions directly from Google.
🔄
Remarketing Campaigns
Re-engage visitors who came to your site but didn't convert. Remarketing typically delivers 3–5x better ROAS than cold traffic.
📊
Full Transparency
You own the ad account. Every rupee tracked. Monthly reports with plain-English explanations — not agency jargon.
⚡
Fast Results
Unlike SEO, Meta Ads can generate leads and sales from day one. Ideal when you need results now, not 6 months later.
Working Strategy

How I Run Meta Ads —
My Exact Research & Strategy Process

No guessing. Every campaign follows a structured process built on data, not assumptions.

Week 1 · Step 01
Business & Competitor Audit
Deep dive into your business, target audience, and top competitors. I study what's working in your industry on Google — before spending a single rupee.
Google Trends SEMrush Competitor analysis
Week 1 · Step 02
Keyword Research & Intent Mapping
Identify high-intent, low-competition keywords across all match types. Group them by buyer intent — informational, commercial, transactional.
Google Keyword Planner Ahrefs Negative keywords
Week 2 · Step 03
Campaign Structure & Ad Copy
Build tightly themed ad groups with 3+ responsive search ads each. Headlines, descriptions and extensions — all written to match search intent and drive clicks.
RSAs Ad extensions Quality Score
Week 2 · Step 04
Conversion Tracking Setup
Google Tag Manager, Analytics 4 and call tracking configured properly. If conversions aren't tracked, we're flying blind — this step is non-negotiable.
GTM GA4 Call tracking
Week 3–4 · Step 05
Launch, Monitor & Optimise
Campaign goes live. Daily checks for the first 2 weeks — search term reports, bid adjustments, quality scores, CTR improvements. Pause what doesn't work, scale what does.
A/B testing Bid strategy Search term mining
Ongoing · Step 06
Monthly Review & Scale
Monthly report with ROAS, CPL, conversion trends. Strategy review call. Winners get more budget, losers get fixed or cut. Compound growth month over month.
ROAS report Budget scaling Strategy call
Common Problems → My Solutions

Challenges in Meta Ads
& How I Fix Them

⚠️ High CPC, Low Conversions

Spending ₹50+ per click but getting no sales. Usually caused by broad match keywords, poor landing pages, or wrong bidding strategy.

✅ How I Fix It

Switch to phrase/exact match, add negative keywords, align landing page with ad intent, and test Target CPA bidding after enough conversion data.

⚠️ Budget Wasted on Irrelevant Searches

Google shows your ads for searches that have nothing to do with your business, burning your daily budget before the right audience even sees you.

✅ How I Fix It

Weekly search term audits, aggressive negative keyword lists, and proper campaign segmentation so every rupee targets the right query.

⚠️ Low Quality Score

Quality Score below 5/10 means you pay more per click than competitors for the same position. Ads, keywords, and landing pages don't match.

✅ How I Fix It

Restructure ad groups by tight themes, rewrite ad copy to mirror keywords, and optimize landing page speed and relevance. QS 7+ is the goal.

Social & Research Tactics

Tools & Tactics I Use

Beyond the basics — the tools and approaches that separate profitable campaigns from wasted budgets.

🔬
Google Search ConsoleReal organic query data feeds into paid keyword strategy — no guesswork.
📊
GA4 Funnel AnalysisWhere exactly are users dropping off? Fix the funnel, not just the ads.
🎯
Audience LayeringLayer in-market audiences on top of keywords for a 15–25% CTR boost.
🧪
Ad ExperimentsGoogle's built-in A/B test framework — test bidding strategies safely.
📱
Device Bid AdjustmentsMobile vs desktop performance tracked and bids adjusted accordingly.
🕐
Ad SchedulingAds run only when your audience converts — no budget wasted at 3am.
Real Results

Brands I've Scaled
with Meta Ads

Experience with large brands translates directly to better results for smaller businesses.

Clovia
Google Shopping + Search campaigns for India's leading lingerie brand. Optimised product feed, reduced CPC by 38%, scaled budget from ₹2L to ₹8L/mo.
38% CPC Reduction
Bombay Savings / Myntra
Performance Max + Shopping campaigns for fashion e-commerce. Achieved 30%+ ROI in month one through aggressive keyword sculpting and landing page testing.
30%+ ROI Month 1
Local Healthcare Client
Local Search campaigns for a Delhi-based clinic. Call-only ads + location extensions drove 3x more inbound calls at half the previous CPC.
3x More Calls
Why Choose Praveen.digital

Why Work With Me
Over an Agency

Big agency experience. Freelancer accountability. You get both.

01
You talk to the person doing the work
No account manager middleman. I run your campaigns personally — every day.
02
Big brand experience, small business care
Ran ads for Clovia, Myntra, MediMax. That playbook now benefits your business — at a fraction of the cost.
03
Full transparency, always
You own the Meta Ads account. No lock-in. Every rupee is tracked and reported with plain-English explanations.
04
Results in month one
Most clients see measurable ROI improvement within 30 days. No 3-month "learning period" excuses.

Ready to Run Meta Ads
That Actually Work?

Book a free 30-min call. I'll audit your current setup (or lack of one) and tell you exactly what I'd do differently.

Book Free Audit Call → View Packages